Multimedia refers to an electronically delivered combination of media including video, still images, audio and text in such a way that can be accessed interactively. Enhanced levels of interactivity are made possible by combining multiple forms of media content. Much of the content on the world wide web today falls within the definition of Multimedia. Multimedia has stolen the limelight on the stage of ever expanding multimedia world.

The power and popularity of Multimedia on the Internet has been the on the rise since the very beginning of its emergence. The reason behind is the web users tend to view 2-minute video clips or slides of images rather than reading a long paragraph of text describing the services and products.

A web user’s viewing time depends entirely on the quality of the website. The presence of high quality multimedia heightens the quality of a website to a great extent. As such a website rich with high quality multimedia that consists of unique and informative content, presented in a style that is visually pleasing is bound to hold the visitors for longer periods of time at the website. Enhanced levels of interactivity are made possible by combining multiple forms of media content. The ultimate example of multimedia is an interactive game built by means of with AI Artificial Intelligence programming.

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